KeeptheL.O.V.E.AliveMediaKit

Keep the L.O.V.E. Alive Behavior Express Tour 2012 Media Kit

July, 2012

Dear Friend,

Behavior problems in pets can cause people to give up their pets. Most pets are relinquished at a very young age, and once pets go to the shelter, the chances they will be euthanized are high. That's why the American College of Veterinary Behaviorists (ACVB) has joined with Ceva Animal Health, makers of Feliway® and Adaptil™ pheromone products for the Keep the L.O.V.E. Alive Behavior Express Tour 2012. Pet owners need to know:

  1. Solving behavior problems can help prevent pet euthanasia.
  2. There are medically sound options to modify and treat behavior problems before it's too late.
  3. A visit to the veterinarian can determine the best behavior treatment plan for your pet.

To kickoff this campaign, a launch event for a national bus tour will be hosted at the San Diego Zoo on August 2, 2012. Free pet fairs will be hosted by ACVB board-certified veterinarians in several cities in Chicago, New York City, Kansas City, Dallas, Atlanta and Los Angeles. Dates and locations are available at www.keepthelovealivetour.com. For a full media kit, visit www.goodnewsforpets.com or to schedule interviews and event media credentials, contact: Free pet fairs will be hosted by ACVB board-certified veterinarians in several cities in Chicago, New York City, Kansas City, Dallas, Atlanta and Los Angeles. Dates and locations are available at www.keepthelovealivetour.com. For a full media kit, visit www.goodnewsforpets.com or to schedule interviews and event media credentials, contact:

Lea-Ann Germinder, APR Fellow PRSA
Lgerminder@germinder.com
917-334-8682 cell
Tim Sitek
Tims@germinder.com
636-861-0509 cell
Peter Collins
Peter.collins@germinder.com
908-499-1200 cell
Germinder & Associates, Inc.
212-367-2170 office

Best Regards,

Debra Horwitz, DVM, DACVB
Board-Certified Veterinary Behaviorist
Keep the L.O.V.E. Alive Behavior Express Tour 2012 Spokesperson

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