NEW PRODUCTS AT NAVC FROM A PET LOVER'S VIEW POINT
By Julie Lux, editor, goodnewsforpets.com
The North American Veterinary Conference is the place to be seen for anyone marketing products to the veterinary profession. Exhibitors ranging from the large dog food and pharmaceutical companies to the small one-product inventor or distributor compete to get their latest release in front of conference attendees. As a dog owner and occasional careful breeder, the old expression "kid in a candy store" best describes my first tour of the exhibit hall.
My colleague, Lea-Ann Germinder, president of Germinder & Associates, the public relations and marketing communications agency which is the parent company of goodnewsforpets.com, commented that in her nine years attending NAVC, this is the first time she'd worked with someone who actually wanted to buy the products on display.
I know there were many wonderful breakthrough products for our veterinarians, but for now, I'm focusing on the new advances that will make our pets' lives happier and, hopefully, our lives a little easier.
Anyone who has ever tried to deal with a pet wearing an Elizabethan collar, or as my friend Elizabeth O'Connell prefers to call them, a lampshade, around its neck will rejoice at the Bite Not collar. It's rather like a turtleneck without the sweater and the makers claim that dogs and cats can eat, drink, sleep and run comfortably.
I know it's for veterinarians' offices, but I was very interested in the "NITAIR" Fibre Optic Dental System. Grooming day would be much easier if I could zap that nasty tartar and not have to fight the battle of dog vs. toothbrush.
Cat breeders will be rushing to their veterinarian's office for Feliway Pheromone Spray containing naturally occurring facial pheromones that control feline marking behavior. Someone let me know if it works and I'll buy Cousin Jim a case for Christmas.
And, here's something for everybody: an edible check-up reminder card. The syndicated comic strip "Citizen Dog" is featured on this rawhide appointment reminder. Your dog will look forward to the mailman if not to the resulting trip to the vet!
While not a bird or exotic animal owner myself, I was fascinated by the products for these pets. ZuPreem Avian Diets, especially the FruitBlend Flavors - the varieties for Parrots, Conures and Cockatiels - actually look like tiny versions of the fruits they represent.
One highly promoted product was a medication reminder system that beeps and flashes when your pet's medication is due. What a great idea. Now, if I can just remember what I'm supposed to give to whom when the alarm goes off! Finally, fellow Beaglers take note, there's a new ear medication to help combat that annoying Otitis.
These are just a few of the products new and existing products that caught my fancy. Check with your veterinarian for these and more new products just for our special - and pampered -- pets.
Goodnewsforpets.com is produced by Germinder & Associates, Inc., a public relations and marketing communications firm.
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Germinder & Associates, Inc.